Agency: OBERLAND

Role: Art Direction and Motion Design

ECD: Bill Oberlander | CD (Art): Sophie Forman | CD (Copy): Dhruv Nanda | Executive Producer: Kelsea Seavey | Editor: Helen Todd | Production Agency: Bindery | Director/Photographer: Kristine Tsui

Now, more than ever before, we need access to accurate, convenient, and reliable healthcare. So we asked the question that so many are asking themselves: can getting better get better? This is where Tytocare comes in. Tyto is a new type of telehealth. Using one simple device your vitals are measured and sent directly to your doctor, giving you the ability to conduct a full check-up (or treat an ailment) all from the comfort of your own home.

OBERLAND was tasked with crafting a new positioning and a creative campaign focused on the US market but relevant worldwide, with a special focus on Israel and Europe. We created Getting Better Just Got Better to appeal to people who may initially be skeptical of telehealth and to create a vision of a world where it’s a little easier to find peace of mind, real answers, and wellness for you and your family.

Agency: Within

Role: Art Direction

ACD: Josh Lebowitz | Senior Copy Writer: Erika Hofgesang Marlor | Copy Writer: Sari Landau | Junior AD: Fiona Gaffney | Graphic Designer: Nicole Castro | Motion Designer: Nicole Low | Motion Designer: Daye Kim

Just a small sampling of a single month’s worth of content I art directed.

Agency: OBERLAND

Role: Art Direction and Design

ECD: Bill Oberlander | CD/Copy: Rob Colucci | CD/Art: Sophie Forman | Design Director: Arnau Bosc | Copywriter: Grace Cha

Handwriting: Emma Train (Age 10), Avery Harris (Age 8)

Despite Trump’s family separation policy ending three years ago, over 500 children still remain separated from their families. The ACLU has worked tirelessly to reunite these families and had hope that the Biden Administration would work quickly to do the same. However, by Mother’s Day, only two families were reunited.

This Mother's Day campaign highlights the still real issue of family separations at the border – and lets Joe Biden know that the ACLU has its eyes on him.

Pushing the campaign further, we proposed OOH executions that would allow people to experience the height chart at full scale to feel an intimate, human-to-human relationship with the marks.

Agency: WITHIN

Role: Art Direction and Graphic Design

ACD: Josh Lebowitz | Copywriter: Erika Hofgesang Marlor

Summer can be a difficult time for parents. They want to continue the precious learning their kids had during the school year and they are on the move to take advantage of summer vacation.

This out of home campaign is aimed to meet parents on the go and show all the things their child could learn with the Noggin learning platform. Kids are always regurgitating things they’ve seen on TV or in games, but with Noggin it’ll be facts even some parents don’t know.

Mophato Dance Theatre

Role: Art Direction, Hand Painted Type, Animation, Design

Agency: OBERLAND
ECD: Bill Oberlander

American theatre audiences weren’t familiar with the performance arts in a lot of other countries, let alone a dance theatre troupe from Botswana. The Mophato Dance Theatre needed a campaign that combined the energy of their dancers with that of New York City, for it’s first ever Broadway debut. Pula, the name of the performance, means water and so the design need to be fluid and celebratory.

Agency: OBERLAND

Role: Illustration, Art Direction, Motion Design

Copy Director: Dhruv Nanda
Design Director: Arnau Bosch

COVID-19 has exposed a lot of cracks in society and one of the greatest is our attitude towards mental health. OBERLAND published a study with The Guardian of 500 Americans to see how attitudes around mental health have shifted in the face of a global pandemic. It revealed that people have become more empathic as we collectively face difficult times.

Agency: OBERLAND

Role: Art Direction, Packaging, and Animation

Design Director: Arnau Bosc
CD: Dhruv Nanda
Collaborators: Sophie Forman and Qinwei Zhu

Genie is a food-tech startup on a mission to provide nutritious, delicious and sustainable meals for people everywhere – all in a cute, colorful box. Genie came to OBERLAND for a new brand ahead of its US launch, with a brief for a playful but tech-forward identity. In addition to an overall visual language and new logo, we developed a website, a social media plan, marketing and operations materials, and packaging for this food of the future.

Uber

Role: Illustration, Art Direction, Design

Agency: OBERLAND
CD: Dhruv Nanda
AD: Haye Anderson

To roll out Uber’s newest safety features they needed a campaign to educate users, targeting college students, about the ways the app is protecting them.

Stone Road

Role: Art Direction, Design, Packaging

Agency: OBERLAND
Copy Partner: Devon Desanna

Spec Pitch Creative.

Stone Road approached us to launch their revolutionary new cannabis gum. The goal was to leverage weed culture into an elevated lifestyle that centers around cannabis gum. Hence the line “A Higher Standard of High” was born to support the new gum, but also their existing line of high end hand rolled joints.

International Papilloma Virus Society

Role: Art Direction, Design, Animation, Editing

Agency: OBERLAND
ECD: Bill Oberlander
CD: Dhruv Nanda

Affecting 80% of the world’s population at some point in their lives, the human papilloma virus is The Most Viral Secret. We leveraged this insight to compare the virality of HPV to viral content on the internet.

461 Dean, a new luxury development attached to the Barclays Center, reached out for a custom illustration for their website. The goal was to show their high end clientele Brooklyn has just as much to offer culturally as Manhattan does in a fun cheeky way.

Qualcomm 

Role: Art Direction, Illustration, Motion Design

Agency: Codeword
AD: Michelle Wadler

Qualcomm is a multinational tech company with a long legacy of mobile innovation. Anything cool your mobile phone can do, Qualcomm definitely had a hand in making that happen. With their social channels my goal was to help Qualcomm reach out to their audience and show the amazing things they are doing and humanize their technology.

Hand embroidery became my creative outlet after feeling like I needed to make things with my hands again. I love that it combines technique, typography, and illustration. Plus, I can embroider in my small apartment without making a mess.

Featured hoops were created as gifts or commissioned.