Mophato Dance Theatre
AD: Bill Oberlander
The Mophato Dance Theatre needed a campaign that combined the energy of their dancers with that of New York City for it’s first ever Broadway debut. Pula, the name of the performance, means water and so the design need to be fluid and celebratory.
I hand painted the tagline “Broadway Never Danced Like This” giving the branding a custom and gritty feel.
International Papilloma Virus Society
ECD: Bill Oberlander
AD: Dhruv Nanda
Affecting 80% of the world’s population at some point in their lives, the human papilloma virus is The Most Viral Secret. We leveraged this insight to compare the virality of HPV to viral content on the internet.
I was responsible for the campaign logo development, art direction, and creating the video.
AD: Michelle Wadler
Qualcomm is a multinational tech company with a long legacy of mobile innovation. Anything cool your mobile phone can do, Qualcomm definitely had a hand in making that happen. With their social channels my goal was to help Qualcomm reach out to their audience and show the amazing things they are doing and humanize their technology.
AD: Michelle Wadler
This series of flat lay style social post for Qualcomm are meant to show how all kinds of people use Qualcomm's technology, even if they don't realize it.
Styled, photographed, and edited by Alexandra Borrelli.
Sky Rats is a cultural celebration of the NYC pigeon and how it has become a staple icon for the city at the Museum of the City of New York. The poster promotes the show, but the guide book is a memento. Inside there are facts about pigeons, the show itself, and features comical analysis of the various types of pigeons one might see in NYC.
1st Generation seeks to explore through interviews the relationship that first generation immigrants have with their native culture and American culture. How are traditions kept and passed down? What’s the importance of keeping these traditions alive while living in America? And how do these people reconcile their native and American identities.
Al Metro brings true Neapolitan style pizza to NYC. The name Al Metro translates in Italian to “by the meter.” The restaurant specializes in Neapolitan pizza by the meter. The menu also features smaller personal pizzas, as well as traditional Neapolitan appetizers, entrees, and desserts.
The target audience for this restaurant is young, hip, successful people with disposable incomes. This is not your $1 slice pizza place. All the ingredients are imported from Italy to ensure the highest quality product.
The Kid Robot store in SoHo is a small, crowded store with all sorts of toys and displays to catch your attention. This spinning carousel display would be placed near the register to persuade customers to purchase one of these mystery pack PopCorns.
New Years for the W Hotel in Times Square is an extravagant event. To show guests their gratitude the W Hotel would place one of these complimentary boxes in each room. Each January 1st kit comes with coconut water, crackers, gum, alka seltzer, a Keurig K-Cup with house blended coffee, and a list of the speciality room service breakfast menu. The inner dividers are removable and guests are encouraged to take this kit home with them.
Many times children don't have the time to learn about astronomy in school. Cosmos Kids is a line of children's learning materials for outside of the classroom and for different age groups. The aims are to make learning fun and approachable, without watering down content.
This project was done in collaboration with Ágnes Mócsy, a theoretical nuclear physicist.
Brooklyn Freak Show is small coffee beanery in Coney Island. The company has recently re-branded itself for the launch of their new line of bottled iced coffee drinks to be sold in bodegas across NYC.