Qualcomm 

Agency: Codeword
AD: Michelle Wadler

Qualcomm is a multinational tech company with a long legacy of mobile innovation. Anything cool your mobile phone can do, Qualcomm definitely had a hand in making that happen. With their social channels my goal was to help Qualcomm reach out to their audience and show the amazing things they are doing and humanize their technology.

Qualcomm 

Agency: Codeword
AD: Michelle Wadler

This series of flat lay style social post for Qualcomm are meant to show how all kinds of people use Qualcomm's technology, even if they don't realize it.

Styled, photographed, and edited by Alexandra Borrelli.

The Big Picture
The world of comic books for years has been male-dominated. That is not to say that only men are reading comics or have buying power, but that men’s voices in the community are often the loudest. Stories about and for women are few and far between. Heroines! is an inclusive community for women writers, artists, and readers of comics to connect and share their love for the medium.

Website Objectives
Heroines! is meant to encourage women to get more involved and feel welcome in the comic community. This would include getting readers to participate in online discussions, organize in real life (Ladies Night at comic book stores), and see real change in the way women are written in comics and how the industry treats them.  

Feature List
Industry news
Opinion articles by industry insiders
Weekly and monthly pull list
Comic reviews
Calendar of exclusive members-only events
Comic book store search
Ladies Night search for comic book stores
Daily/weekly comic strip by contributors
Original video content by contributors
Exposure for up-and-coming creatives

Sky Rats is a cultural celebration of the NYC pigeon and how it has become a staple icon for the city at the Museum of the City of New York. The poster promotes the show, but the guide book is a memento. Inside there are facts about pigeons, the show itself, and features comical analysis of the various types of pigeons one might see in NYC.

1st Generation seeks to explore through interviews the relationship that first generation immigrants have with their native culture and American culture. How are traditions kept and passed down? What’s the importance of keeping these traditions alive while living in America? And how do these people reconcile their native and American identities. 

Al Metro brings true Neapolitan style pizza to NYC. The name Al Metro translates in Italian to “by the meter.” The restaurant specializes in Neapolitan pizza by the meter. The menu also features smaller personal pizzas, as well as traditional Neapolitan appetizers, entrees, and desserts. 

The target audience for this restaurant is young, hip, successful people with disposable incomes. This is not your $1 slice pizza place. All the ingredients are imported from Italy to ensure the highest quality product. 

The Kid Robot store in SoHo is a small, crowded store with all sorts of toys and displays to catch your attention. This spinning carousel display would be placed near the register to persuade customers to purchase one of these mystery pack PopCorns. 

New Years for the W Hotel in Times Square is an extravagant event. To show guests their gratitude the W Hotel would place one of these complimentary boxes in each room. Each January 1st kit comes with coconut water, crackers, gum, alka seltzer, a Keurig K-Cup with house blended coffee, and a list of the speciality room service breakfast menu. The inner dividers are removable and guests are encouraged to take this kit home with them. 

Many times children don't have the time to learn about astronomy in school. Cosmos Kids is a line of children's learning materials for outside of the classroom and for different age groups. The aims are to make learning fun and approachable, without watering down content.

This project was done in collaboration with Ágnes Mócsy, a theoretical nuclear physicist.

This walking tour of Williamsburg street art makes it easy for tourists to explore the neighborhood and learn more about the art scene. Each artist highlighted on the tour is featured on the back of the map with a small biography and description of their work. 

For ten years, Cowberry Crossing Farm has been providing New York State with the freshest produce, eggs, and meat possible. Located on a fifty acre farm in Claverack, New York, Cowberry Crossings Farm uses biodynamics, the most eco-friendly method of farming, to ensure the safest products not only for people, but the environment as well. These four duck eggs were gathered this morning for the Union Square farmers market.

The Ecstasy of Influence by Jonathan Lethem is an essay first featured in Harper's Magazine. The essay explores themes of plagiarism, influence, inspiration, ownership, and copyright law. At the conclusion of the essay the reader discovers that many excerpts from the essay have been plagiarized by writers whom have greatly influenced Lethem. This book plays off of these themes and uses visual plagiarism through graphic design.

Brooklyn Freak Show is small coffee beanery in Coney Island. The company has recently re-branded itself for the launch of their new line of bottled iced coffee drinks to be sold in bodegas across NYC.